The Empirical Study on the Film's Network Exposure Effectiveness based on Several DEA Models

In this paper, the problem of measuring the effect of the film's network exposure is transformed into the problem of production input, and then the DEA analysis method is used to analyze the film's network exposure effectiveness. Using the CCR model of DEA, CCR dual model, BBC model, worst CCR model and SE_DEA model, and the relative efficiency of the film’ s network exposure was calculated. Then based on network exposure data and box office data of some movies in 2017, the film's network exposure effectiveness is discussed.