Communication Modes and People’s Participation in Gender Mainstreaming to Support Religious Tourism Village

The research is aimed to reveal various modes of participating communication, reveal kinds of participation of society based tourism and reveal kinds of gender mainstreaming to support religious tourism village at Balun, Lamongan. This study is run under the qualitative approach along with purposive sampling mode in case studies at Balun village, Lamongan. Discovered that Balun village has such unique society composition of religious plurality which been well-preserved for quite long time. In order to preserve this inherited plurality, some activities must be held to promote religious tourism within the village through communications modes directing to the establishment of religious tourism village through dialogues between society members as facilitator to form the community, various kinds of participation in society based religious tourism in order to be mentally and emotionally involved, and commit to participate as volunteer of tourism awakening, various forms of gender mainstreaming to support the establishment of religious tourism village through the society awakening institution containing neighbourhood women to support the religious tourism program