The Effect of Gender and Cultural Differences in Information Processing Strategies in Relation to E-Commerce Versus M-Commerce

Numerous studies have attempted to understand how gender and cultural differences separately affect how preferred information processing strategies, such as verbally or visually oriented, interact with persuasive appeals on various media. With billions or trillions of dollars to be made from electronic commerce across wired media or from mobile commerce through wireless technology, better understanding of the relationships involved can lead to significant returns for organizations. The research this paper proposes is designed to examine how gender and cultural differences in information processing strategies affect purchasing behavior on the Internet through the use of wired and wireless technology.