Animated Voices: working for an external client in the first year of study

Abstract This paper represents a reflection by several first-year Media Arts students on their collaboration with Falmouth University iWrite project.   The initial work was completed as part of a first year module  'Researching Creative Industries', where students developed their ideas and pitched them to the client. The best storyboards and animatics were selected to be funded for further development, using a small grant from the Association for Learning Development in Higher Education (ALDinHE) .  At the time of writing, this was still work in progress, although by the time this issue is published, we expect it to be available to view on http://www.youtube.com/watch?v=MQ5IVvxowik .   The current article reflects on the early stages of the process, when the would-be winners were completing their initial storyboards for the client pitch, and as such offers some insight into new students'  creative decision-making