The Influence of Sexual Objectification Experience on Chinese Female College Students’ Selfie-Posting Behavior: A Mediated Moderation Model

Sexual objectification experience is that person experienced life with objectified information. In order to explore the influence of the sexual objectification experience on female college students’ selfie-posting behavior, 700 female college students were surveyed with the Interpersonal Sexual Objectification scale, Enjoyment of Sexualization scale, Social Network Selfile-posting scale and Imaginary Audience Ideation scale. The results show that: 1) Sexual objectification experience is significantly correlated with female college students’ selfie-posting behavior and enjoyment of sexualization. Female college students’ enjoyment of sexualization is significantly correlated with selfie-posting behavior. 2) Sexual objectification experience can predict female college students’ selfie-posting behavior through the partial mediating role of enjoyment of sexualization, and the mediating role of enjoyment of sexualization is moderated by female college students’ imaginary audience ideation. This research revealed the mechanism of the relationship between sexual objectification experience and selfie-posting behavior, which helps to guide female college students to actively and healthfully participate in social activities.