Engineering and blue-collar occupations prestige in the minds of industrial city students (Naberezhniye Chelny city experience)

In this research work an attempt is made to reveal the factors and level of engineering and working professions prestige in the minds of studying youth on the basis of empiric data. The results of research allow revealing the mechanism of social-professional selfidentification of school-aged youth, on the basis of which an opportunity to study in a new way traditional system of profession-oriented work appears.