End-user development for the Internet of Things OR How can a (smart) light bulb be so complicated?

End-User Development (EUD) has been identified as one approach to address some of the challenges of the Internet of Things (IoT) by enabling people to configure technology to their specific needs and preferences. For this potential to be realized, end-users need appropriate tools to support them and, in order to build such tools, developers need a deeper understanding of what EUD for IoT really means. This paper proposes a framing for EUD for IoT based on semiotic engineering theory for human-centered computing (HCC) and explores how this framing can be used with a concrete example of existing technology. Our contribution is to present a new way of framing research questions in this area, which we illustrate with a brief example.