Responsible Research and Diversity in Methods: Contributions of Mixed Methods Research for Better Business and a Better World

The aim of this chapter is to examine the important role that mixed methods research may play as an appropriate methodology to develop responsible research. Mixed methods can produce credible and useful knowledge for business and for society. In this chapter, we indicate the foundations of mixed methods research. Next, we examine two examples of research projects that use mixed methods and that promote better business and a better world addressing two important grand challenges: poverty and environmental sustainability. We also analyze how the seven key principles of responsible research may be addressed through the use of mixed methods.