Measuring the Constructs of Impulse Buying, Cognitive Dissonance, and Affect State

The chapter presents the scales which will be adopted in the empirical study (Chap. 10 ) to measure the constructs of impulse buying, cognitive dissonance, and affect state. In particular, the impulse buying tendency scale, the Sweeney scale, and the PANAS scale will be used. The functioning of each scale is described, alongside their experimental validation.