Planowanie logistyczne w zarządzaniu kategorią produktu

The organization of material flow in the supply chain of product category enforces changes in the traditional methods of managing these flows. Reflections on the need for category management as a whole have been functioning for a long time in marketing which describes the product categories, however, they are aimed at managing the marketing aspects of categories such as price, promotion, placement of the product on the shelf. It seems reasonable to conduct the debate on the logistic support of product category, which aims to ensure simultaneous availability of all products in the category for sale. This study addresses the issue of logistics planning in the field of material flows in category. Planning is a task in which the essential role is played by the scope of competences, tasks and methods used for managing material flows, therefore, it is an area of key importance in the organization and coordination of the product category management.