Method and apparatus for downloading profile on embedded universal integrated circuit card of terminal

A method for downloading a profile on an embedded universal integrated circuit card (eUICC) of a terminal is provided. The method includes transmitting a profile request containing eUICC authentication information to a profile providing server through a security channel, upon receiving, from the profile providing server, profile-related information generated in response to the profile request, displaying non-encrypted profile information contained in the profile-related information on a screen, identifying whether a user input indicating whether to proceed to download the profile is detected,and downloading the profile, corresponding to the identified user input.