AHP 분석을 활용한 시니어계층의 창업의지에 영향을 미치는 요인들 간의 중요도에 관한 연구

Recently, the proportion and importance of senior start-up with experience and infrastructure have been increasing, and various start-up support policies have been tried. The purpose of this study is to propose the importance and priorities of the factors influencing seniors' entrepreneurial intention using AHP analysis. To this end, 99 students from start-up schools in capital area were surveyed, and valid responses of 38 students verified both reliability and CR were analyzed. In addition, a comparison was made by a group according to age and start-up experience. The results of this study are as follows; First, importance ranking that affects the intention of start-up was in the order of entrepreneurship, start-up support, and social recognition. Second, in terms of age group comparison, start-up support was the most important factor under 50 years old, but over 50 years old, entrepreneurship was the most important. Third, start-up support was chosen to be the most important factor by the group with no experience in start-up, while entrepreneurship was the most important in the group with experience in start-up