Thoughts on Monitoring of Public Opinion on Internet Toward Agricultural Products Quality and Safety

With the increasing easier access to the internet by the general public,opinions on agricultural products quality and safety have deeply influenced consumer's daily life and public management for government.In such cases,how to monitor and respond to the online public opinions has become one of the most important responsibilities of the departments for agricultural products quality and safety.This article analyzed some important factors for effective monitoring of the online public opinions toward agricultural products quality and safety,including its range,related authorities,methods,mechanisms and necessary conditions.Meanwhile,it also proposed some thoughts on how to conduct this work properly.