Perspectives on the Use of Comparative Effectiveness Research by Life Sciences Executives: An Interview with a Senior Executive at an International Life Science Company

A Senior Executive at a major pharmaceutical company discusses his experience in managing a health economics and outcomes global department. He considers factors which have impacted his decision-making, how comparative effectiveness research evidence use and methodology has evolved over time, and how such evidence is strategically used within a multinational company and in interactions with diverse payers/payer systems and regulatory agencies across the world.