To Launch or Not to Launch: An Empirical Estimate of New Food Product Success Rate
2019
ABSTRACTNew product introduction is one of the most important activities for a company’s growth. It is generally accepted that new product introductions are essential to the health of food companie...
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
23
References
1
Citations
NaN
KQI