From a social marketing perspective: a proposed customer relationship management technology transfer model

Technology and knowledge transfer (TKT) is practiced for a plethora of causes, ranging from AIDS prevention to manufacturing competitiveness. The number of government, university, and association TKT efforts is exhausting and fraught with problems; we know anecdotally that the adoption of technology or knowledge is minimal across all contexts. There are a myriad of reasons as to why this phenomenon (i.e., minimal adoption of technology or knowledge) exists, and it is beyond our scope to elucidate on the causes of low-adoption; rather, our intent is to present a theory of TKT based on personalization.