Alkyl isethionate esters carboxylic acids as mild surfactants alkoxy.

ESTERS isethionate carboxylic acid alkyl formula (I) wherein R is an alkyl C {SUB, 8} AC {SUB 24} substituted or unsubstituted or alkenyl group, M is 1 to 3 and n is from 1 to 8 MILD SURFACTANTS possessing good foaming properties. They can be incorporated into a wide scope PERSONAL CARE, FOR EXAMPLE CLEANING COMPOSITIONS AND FACIAL AND BODY DETERGENT.