Old Web
English
Sign In
Acemap
>
Paper
>
MEDIA MIX ELEMENTS AFFECTING SERVICE BRAND EQUITY (CASE STUDY: SINA BANK)
MEDIA MIX ELEMENTS AFFECTING SERVICE BRAND EQUITY (CASE STUDY: SINA BANK)
2015
A A Farhangi
R Abedini
Keywords:
Brand equity
Brand awareness
Brand management
Marketing
Advertising
Media mix
Brand extension
Business
Brand loyalty
perceived quality
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI
[]