Inferring Urban Mobility and Habits from User Location History

Abstract Retrieving exhaustive information about individual mobility patterns is an essential step in order to implement effective mobility solutions. Despite their popularity, digital travel surveys still require a significant amount of inputs from the respondent. Consequently, they require great efforts from both respondents and analysts, and are limited to a relatively short period of time – between a few weeks and a year. Driven by these motivations, the approach proposed in this paper uses mobile phone location history to automatically detect activity location without any interaction with the respondent. The proposed methodology uses raw location data together with a special indexing technique to calculate the probability of performing a certain activity in a certain location. It uses a heuristic rule to improve this estimation by considering the value of information over time. Finally, GIS data about the number of facilities located in a certain area is downloaded in real-time to further improve the overall estimation. Results of this exploratory study support the idea that the proposed approach can reconstruct complex mobility patterns while minimizing the number of active inputs from the respondent.