INFLUENCIA MACROECONÓMICA Y CONTABLE EN LOS RENDIMIENTOS ACCIONARIOS EN MÉXICO

In this study, we presented factorial model review by incorporating macroeconomic and accounting-financial variables, in order to identify the value relevance of them on the return of the Mexican Stock Market. We used a model under the panel data considerations and we found that only the macroeconomic variables were significant, but not the accounting-financial variables.