Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing

Abstract To reflect greater marketplace diversity and inclusion, journals must publish research that engages a broader repertoire of intellectual resources and approaches. The authors examine how Journal of Public Policy & Marketing (JPPM) contributes to this area from a multimeasure, multidimensional perspective. This research illustrates how JPPM's composition of diversity has changed over time and provides insight into how JPPM successfully fulfills its mission.