Challenges of Language Policy in Youth Media: Minority media and language policymakers converging in goals Hizkuntza-politikaren erronkak gazteen komunikabideetan: hizkuntza-politiken eta medio-politiken helburuak harmonizatzen Desafíos de la política lingüística en los medios de comunicación para jóvenes: armonizando los objetivos de las políticas lingüísticas y las políticas mediáticas

In the current digital media environments, the effectiveness of the policies of media in minority languages will depend on their ability to attract young users to interact with media. Participation seems particularly relevant for an interaction strategy to attract young people, a relevant issue that links the goals of any plan for language revival with a strategy for new media development. This work analyzes the patterns of participation of two public minority media, namely BBC ALBA’s and EITB’s strategies. It has focused on successful participative proposals, such as the cases of FilmG and Gaztea, where there are interesting guidelines to increase the visibility of minority content in a global market.