Name as a regional brand

The article addresses denominations of specific regions, Local Action Groups (LAGs), in Czechia, and contributes to the academic debate regarding: relationships between formation of regions, their symbolic shape and regional identity; formation of regions by means of regional development. A set of 179 LAG names registered in the database of the National Network of Local Action Groups in the Czech Republic as of March 2014 are examined. LAG names are first analyzed in terms of the phenomena that constitute their essence, and subsequently their territorial differentiation is discussed. The analysis affirms the importance of territorial approach towards regional denomination. It has equally been affirmed that region naming strategies are spatially fragmented. Nevertheless, the territorial differentiation of names of LAG regions mirrors the elementary spatial patterns traditionally reproduced in the Czech context, namely west-east gradient of development level, distinctions between historical lands and differences between inland and borderland resettled after WWII.