Research on the Tourism Products of Intangible Cultural Heritage Resources from the Perspective of Heritage Protection ——Taking Hechi City for Example

A large amount of Hechi intangible cultural heritage,various and highly valuable,has the characteristics of diversity,uniqueness,original state,participation and rarity.It is a necessary and feasible choice to combine intangible cultural heritage protection and inheritance of Hechi with tourism development.The methods for tourism products of intangible cultural heritage in Hechi are brand creation,park building,artistic perfomances,route designing,element blending,product development,marketing and so on,which will help enrich Hechi tourism products,raising the level of hechi tourism development.