M-government implementation in India: a comparative study based on elaboration likelihood model

Difficult geographies and high mobile penetration were seen as extremely potential for shifting focus from e-governance to m-governance in India. M-governance program 'm-Sewa' was implemented in 2012. However, success of m-Sewa project depends on adoption and implementation by different State governments. A few Indian states have created comprehensive service delivery platform, integrated with their e-governance infrastructure. On the other hand, a few other states are just beginning the journey; while some other states are years behind. This paper attempts to make a comparative study of the m-government projects undertaken by different states of India as the mode to offer various government department services accessible to the citizens through mobile phones. The paper also attempts to evaluate the implementations as per elaboration likelihood model (ELM) framework. This paper will help the policy makers to decide the implementation strategy and kind of services to offer to maximise the adoption by users.