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The Effect of Discount Price on Purchasing Intentions Through Consumer’s Perceived Risk in the Flash Sale Program at Shopee
The Effect of Discount Price on Purchasing Intentions Through Consumer’s Perceived Risk in the Flash Sale Program at Shopee
2020
Eko Bayu Prasetyo
Sopiah
Fadia Zen
Keywords:
Advertising
Purchasing
Business
Risk perception
discount price
Correction
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