Virtual in Practice – Online Gambling

With the development of new technologies, above all with the expansion of personal computers and the Internet, new ways of trading through the World Wide Web have emerged. Consequently, the gaming industry has utilized the power of the fast growing global market and has offered its services in a virtual casino. The paper deals with the main features of gaming on the Internet, its economic growth and scope for further development on the global market as well as its scope for development on the Slovenian market. We have established that the supply of gambling services on the world wide web can be seen as an effective marketing ploy and can also serve as an opportunity to expand the supply to the virtual market. Key words: virtuality, online gambling, online casino, online gambling service, online gambling product