O ciclo de valor e o preço dos medicamentos

From access to term of marketing, medicines go through value cycles measured by the performance of endogenous and exogenous variables. Marketing access includes efficacy, safety profile, and therapeutic indications, whereas term of marketing comprises drug life cycle and public health priorities. The value cycles are time intervals during which the value is constant. The setting of the price of pharmaceuticals should occur according to the value observed in each cycle. A system of pricing based on value cycles is dynamic, transparent, and geared towards efficiency and sustainability. Agreement as a regulatory tool of administrative and legal relationship with the marketing authorization holder is committed to the goals of the health care system.