A Study on Consumer Preferences on Various Smart Phone Apps among Users in Kochi

The project is on the topic "Consumer preference on various smart phone apps with special reference to users in Kochi". The study manly focuses on the consumer preference on various smart phone applications in Kochi. The study is conducted among 100 users in Kochi. The project evaluates whether the use of smart phone applications and the category of consumers have any relation. Important variables analyzed are age group of consumers, the most frequently used application, factors influencing the choice of applications, negative impacts of smart phone application.