Demographic Problems of the Consumer Society

The article deals with the problems associated with the formation of a consumer society in Russia. From the point of view of synergetics, the economic convergence of previously ideologically antagonistic social systems of Russia, China and the Alliance into a global consumer society has become inevitable and uncontested. One of the consequences of this kind of society transformation was the depopulation, most noticeable in Russia in the regions with the lowest level of wages, thus making such regions even less attractive for investment and exacerbating their social and structural degradation. The effectiveness of economic stimulation of fertility should be based on the classical concepts of labor reproduction cost. For this, along with supporting families through public consumption funds, wages should be sharply increased. This is only possible as a result of a change in the structure of the economy in favor of a knowledge economy capable of generating a greater amount of added value. Since it is not realistic to expect a quick return from measures to stimulate birth rates, it is advisable to develop and implement a program for adapting to life in Russia for citizens of the CIS countries, starting with their education at home in Russian schools. For regions with stable and irreversible depopulation, specific management methods that most fully take into account both changes in the structure of a society and a decrease in economic activity of a business due to a decrease in solvent demand should be developed.