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SOCIAL MEDIA ANALYTICS AND CORPORATE CRISES - A CASE STUDY OF BOEING’S 737 MAX CRASHES
SOCIAL MEDIA ANALYTICS AND CORPORATE CRISES - A CASE STUDY OF BOEING’S 737 MAX CRASHES
2021
Julian Marx
Milad Mirbabaie
Christopher Czonstke
Stefan Stieglitz
Keywords:
Business
Public relations
Social media analytics
Correction
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