Interactive advertisement system

An interaction advertisement system relates to the electronic advertisement technology field, which aims to solve the technical problems that the advertisement content is conveniently updated, and the remote control of the advertisement spread is realized. The advertisement system comprises an advertisement player terminal and a server background, wherein the advertisement player terminal is provided with a main controller and a main processor of a media processor which are respectively connected with the terminal internal memory, a terminal external memory, a starting ROM, a wireless networkinterface, a sound card chip, an LCD screen, a keyboard and a power supply of the main processor, and the server background comprises a management module for playing video files, a program playing menu management module, a program playing menu management module, a playing log view module, a working state monitoring module and an on-off control module. The invention can increase the advertisement variety and the coverage percentage of the advertisement, improves the concern extent of receivers, is convenient for the updating of the advertisement, and can realize the characteristics of remote control, remote updating, remote diagnosis and remote monitoring of the function of the advertisement spread and the like.