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The Influence of Person-Organization Fit for the Corporate Brand Perception according to the Contractual Situation
The Influence of Person-Organization Fit for the Corporate Brand Perception according to the Contractual Situation
2014
Virginia Aveiro
Elizabeth Reis
Maria Conceiçäo Santos
Catarina Marques
Keywords:
Perception
Business
Marketing
Corporate branding
Public relations
Advertising
Correction
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