Influence of Digital Transformation Drivers on Business Model creation

Digital transformation (DT) can be seen as an approach which assumes a radical change of doing business, driven highly by todays necessity to change and adapt to the digital age. This change is mostly made by creating new business models, which define the way how an organization provides value to the customers. In this paper we define and analyse the drivers of DT and explore their influence on the creation of new business models. The drivers of DT define ideas for organizational innovations, and they can arise from trends in the organizational environment or from innovation ideas within the organization itself. Either way, the desire to change can be classified as customer driven - when the change is a result of an adoption to new customer needs, technology driven when a new technology has become a standard within the industry the business acts in or organizational development driven, when the need for digital improvement of work is defined as a strategic goal that has to be achieved.