“引商進店”與商場－零售商的競爭和合作策略

”Attract retailers into store” is a new management mode used by stores, which gets profits by leasing counts to retailers. It is employed by most department stores now. In fact, it is just lease in nature. Based on the assumption that the retailer is asked to pay fixed rent and certain percentage of his total sales, this paper analyses the system's equilibrium results with two kinds of game assumptions. Our results show that system profit maximization and ”win-win” can be realized by cooperation.