A Study on Perception of Consumers towards Marketing of Organic Products in Digital Platform

Now a day’s digital marketing plays an important role for every company from the large to the smaller one should adopt its innovative tools to attract new customers in the current digitalized market. The organic industry, especially in India, tries to play an important role to strengthen its digital presence. As it brings a number of benefits to farmers, companies, retailers, and consumers. The internet-based communication technological tools collectively known as “social media” or “Digital Media” which is gaining more importance for small and large organic businesses. Social media platforms like blogs, Instagram, What app, Face book, you tube, and twitter play a great role in business to share information about organic products and services, and it builds a new network with different people to build a trustworthy customer group and motivate customer market interchange. The aim of this article is to observe if social media is working as an effective tool for organic farmers, retailers companies, producers and customers. The article highlights the awareness level of respondents about different types of organic products available on the digital platform.