Propuesta para la implementación del servicio de glamping dentro del área de uso múltiple de la laguna “La Mica”, en la Reserva Ecológica Antisana

The present work is a proposal for the implementation of the glamping service at "La Mica" lagoon, in the Antisana Ecological Reserve; this has the urpose of consolidate a tourist product in the area and expand the tourist offer. On the other hand, in this document develop themes like contextualization of the area, product development and current situation of the territory. Also the economic, social, cultural, geographical and mobility situation of Pintag and the Antisana Ecological Reserve. Likewise, the actors who are directly and indirectly related to the project were identified; too historical and current offer and demand. Additionally, the client's profile was identified. Finally, develop the glamping service proposal, where set the product design and image, marketing and publicity strategy, environmental impact and mitigation, and follow-up strategies and analysis are located.