A STUDY ON CUSTOMERS’ PREFERENCE OF ORGANIZED RETAIL OUTLETS IN TAMILNADU

Globalization and liberalization of Indian economy has made a solid challenge and profitability in mounting new developing markets. In 1990's, the access of key sellers in the retail business has taken the Indian retailing into core interest. In the retail field, new developing markets, for example, India and China are substituting immersed western markets. In the course of the most recent couple of years, India is encountering an upheaval in the retail advertise. The retail area is at an emphasis point, with many empowering conditions appearing.