Renstra Bisnis Spare Parts Otomotif Berbahan Karet di CV Regina Eka Pratiwi Business Strategic Plan Made of Rubber Automotive Spare Parts at CV Regina Eka Pratama

Automotive industry is one of the rapidly-growing industry in Indonesia. According to statistical data, sold vehicles per annum are growing more. The increasing demand of vehicles can be able to influence the demand of spare parts. One of the operating company that produces made of rubber-spare parts is CV Regina Eka Pratiwi. The growth of automotive environment in Indonesia doesn’t support the growth of company organization of CV Regina. It is shown by the company performance that can be said as unsatisfactory. This research aimed at analyzing the business condition of CV Regina Eka Pratiwi, formulating the business strategic of CV Regina Eka Pratiwi, recommending the strategic policy and