And the image display apparatus of an image display method

To provide an image display device, a pixel in which the sub-pixels of four colors or more colors, the display sub-pixel level filtering process obtained by high-definition images. An image display apparatus comprising: including regularly arranged to the red, green and blue components of the three primary colors and said at least one color sub-pixel color filters of the display panel (500); and the input image signal is filtered an image processing unit (40). An image processing unit (40) having: According to the three primary colors of the input image signal (Rin, Bin, Gin) generates the sub-pixel colors of each color sub-pixel corresponding signal (RGBYe) of the primary color converting unit (41); and said sub-pixel signals follow supply display location information panel (500) sub-pixel color filters of the order, and the sub-pixels for filtering sub-pixel enhancement portion (42).