A Comparative Analysis of Mother & Amul Dairy Products

The objective of the paper is to do a Comparative Analysis of Mother & Amul Dairy Products. The paper contains a brief introduction of Mother dairy limited & GCMMF limited and its various products. This paper clearly mentions objectives of study and research methodology utilized. The sources of information are both of primary data and secondary data. The data collection method used is structured non disguised questionnaire in which the types of questions used are open ended, Multiple choice etc.The paper contains a detailed view of the tasks, which have been undertaken to analyze the market of Mother & Amul dairy products. Various set of questionnaire have been prepared to know perceptions of retailers and customers about dairy products.