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Exploring Mexican consumers' purchase intention toward green products: The role of green self-identity
Exploring Mexican consumers' purchase intention toward green products: The role of green self-identity
2020
María del Pilar Ester Arroyo-López
Lorena de la Paz Carrete-Lucero
María de Lourdes Cárcamo-Solí
Ramón Navarrete Reynoso
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