Comunicación estratégica como herramienta potenciadora de la responsabilidad social en organizaciones

This article was to analyze strategic communication as a tool enhancing social responsibility in organizations, sustained in the theoretical postulates of Scheinsohn (2004), Rodriguez (2006), Andrade (2005), Cortina (2003), Ivancevich, Lorenzi, Skinner and Crosby (2000), Pelekais and Aguirre (2008), among others, according to a hermeneutic approach, with a descriptive methodology using the technique of documentary observation. In conclusion, strategic communication as empowering tool in organizations, contributing to the exchange of ideas, knowledge, wisdom, harmonize relations allowing to achieve business objectives, as well as support the management of social responsibility as a showcase, when exposed projects and programs developed to provide tools for the strengthening of the social fabric, meeting their pressing needs and thus build the welfare and quality of life of the social group. To this end, it requires the design and implementation of targeted communication strategies both attention and its multistakeholder participation, as well as the existence of a healthy living from the incorporation of human talent communities also encouraged the exchange of ideas community-company. Keywords: strategic communication, organizations, social responsibility.