Marketing Strategy for Effective Customer RelationshipManagement
2016
This paper aims to analyse differential approaches to the
Customer Relationship Management theory. The main strategies
for the CRM concern the customers as the core value to the
company. From establishing, developing, finishing and
evaluation customer relations, with the help of technology,
obtain, analyse and valuably use of the customer information
and exchange at the aim of establishing a long-term
relationship for profitability and competitive advantage. CRM,
in some aspects, takes the customer as business partner and
this concept helps the company act more effectively,
efficiently and productively. The research question is: what is
the proper effective strategy for customer relationship
management. Several methodological approaches are examined and
applied.
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