Building User Profiles from Shared Photos

In this paper, we analyze the association between a social media user's photo content and their interests. Visual content of photos is analyzed using state-of-the-art deep learning based automatic concept recognition. We compute an aggregate visual concept signature for each user. User tags that have been manually applied to their photos are also used to construct a tf-idf based signature per user. We also obtain social groups that users join to represent their social interests. In an effort to compare the visual-based versus tag-based user profiles with social interests, we compare corresponding similarity matrices with a reference similarity matrix based on users' group memberships. A random baseline is also included that groups users by random sampling while preserving the actual group sizes. A difference metric is proposed and it is shown that the combination of visual and text features better approximates the group-based similarity matrix than either modality individually. We also validate the visual analysis against the reference inter-user similarity using the Spearman rank correlation coefficient. Finally we cluster users by their visual signatures and rank clusters using a cluster uniqueness criteria.