Research and analysis of enterprise capability elements based on customer value

The competition advantage stems from value creation for customers. Focusing on logistics enterprises, customer value composition are identified and a three-hierarchy framework is presented from a view of creating and delivering superior customer value. A model of fuzzy comprehensive evaluation on service capability of logistics enterprises is built. The local level of evaluation: knowledge recognition, unite activity, logistics service capability and so on. Secondary evaluation: information integration, business process and relationship marketing. The article adopts the fuzzy synthetical evaluation to evaluate the capability of logistics enterprise and offer the theoretical foundation for improving enterprise capability.