Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth:

Jay Kassirer,Craig Lefebvre,Winthrop Morgan,Rebekah Russell-Bennett,Ross Gordon,Jeff French,L. Suzanne Suggs,Nancy R. Lee,Brian J. Biroscak

Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth:

2019

Jay Kassirer
Craig Lefebvre
Winthrop Morgan
Rebekah Russell-Bennett
Ross Gordon
Jeff French
L. Suzanne Suggs
Nancy R. Lee
Brian J. Biroscak

The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice...

Keywords:

Community of practice
Medicine
Public relations
Social marketing
Certification
Marketing
Professional association

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