지역이벤트 참가자의 전문화 수준이 행동의도에 미치는 영향

The purpose of this study is to analyze the effect of specialization level of local event participants on behavioral intention, and to identify the mediating effects of place attachment. To this end, the questionnaire were analyzed for participants in the R-16 B-Boy World Championships in Korea held in the Uijeongbu in June every year. B-boy dance requires a long-term effort to learn skills, and is a representative example of serious leisure, so it is adopted as a factor to measure the influence of specialization level. As a result of the analysis, the specialization level of leisure activities such as B-boy dance influenced the behavioral intentions such as return visit and word-of-mouth, and place dependence of place attachment was found to mediate the specialization level and behavioral attention. The results suggest that the specialization level increases the place attachment(dependence) to the venue where the competition is held, which increases the intention to revisit the area.