The Residential Images Method

In this chapter we concentrate on the “residential images” method, which is often used in applied research and marketing. Residential images include information in pictures, facts, and figures. The main ingredients include: a frontal view of the house in its direct surroundings, simplified floor plan, number of rooms and square meters, price or rent, availability, and special services or requirements. Residential images resemble real-world situations in which people search in newspapers and more often nowadays on the Internet for new offers. This chapter discusses the pros and cons.