Form Thinking on Emotional Demand in Advertising

Emotional Demand does not totally proceed from inherent characteristic of the merchandise perceptually,while more study on consumers' psychological demand.Use the reasonable artistic technique of expression to carry on the advertisement creation,and seek what mostly cause the starting point of consumes' emotion sympathetic response,thus inspire consumers to accept the advertisement affectionately,inspire the behavior of purchase.Emotional demand ads reflected the sincere emotion,so consumers can be the perfect combination,at the same time,further exploring of Emotional demand ads creative methods and principles.It Can really reveal the true feelings.